A Quick Note from Dr. Steve Brennan
Welcome new coaches.
This is your “Best Practices” site for educational resources to make you the best recruiter at your school!
Note: My new contact phone number is 531-777-0432. Email remains with steve@thebestcollegerecruiter.com
On April 3, 2026, President Trump issued an Executive Order titled “Urgent National Action to Save College Sports.” The Order does not impose new regulations or create new law, but it encourages Congress, athletic organizations, and other private actors to develop a uniform national standard for how and when student-athletes should be permitted to profit from their NIL through their involvement in college sports.
The Order states that before August 1, 2026, interstate collegiate athletic governing bodies should, in consultation with student-athletes, update or clarify their rules, “including by establishing the following”:
- Limiting participation in college athletics to five years (with certain exceptions for military and other service in the public interest) and barring professional athletes from returning to college athletics.
- Limiting the ability of student-athletes to transfer schools to one time in a five-year period, plus one additional time if the student-athlete obtains a four-year degree.
- Providing medical care for student-athletes for sports injuries during their time of enrollment and for a reasonable period of time thereafter.
- Implementing revenue sharing between schools and student-athletes in a manner that preserves or expands scholarships and opportunities in women’s and Olympic sports.
- Prohibiting the use of federal funds for student-athlete NIL or revenue-sharing payments or coaching or athletic compensation.
- Prohibiting third-party pay-for-play payments.
- Creating a national student-athlete agent registry and protections for student-athletes from excessive agent commissions.
All of these proposals sound good. But they carry no judicial weight unless acted upon in a legislative manner. With Congress showing no signs of unanimity on these proposals, it will take action from the leadership of the Big Four athletic conferences, influential former coaches, NCAA lawyers, and myriads of other powerful voices to make NIL and revenue sharing equitable and fair for student-athletes and schools. Sounds like a long, uphill road to climb.
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One of my critical websites, the scientifically-validated Success Factors Scales®-Athletics Edition [www.successfactorsscales.com], is up and running, and programmed to help you build championship teams.
ANALYTICS has been a big buzz word in athletic competition for a while now. The focus of Analytics is to quantify subjective elements associated with player performance. Think of the Success Factors Scales®-Athletics Edition as Analytics of the Mind.
The Intangibles of Winning traits that coaches and recruiters seek in their players are Cohesiveness, Competitiveness, Confidence, Coping with Pressure, Injury rehabilitation, Integrity, Leadership, Maturity, Mental Toughness, and Motivation. The Scales quantify these traits for you.
How well do you know your players?
- What player has the proper mindset to sink that free throw in the final seconds of your championship basketball game?
- What player has the proper mindset on your football special teams that will wreak havoc on your opponents?
- What player has the proper mindset to perform flawlessly on your penalty-killing unit in ice hockey?
- What player has the proper mindset to be your closer in baseball and softball?
- What player has the proper mindset to score during a shoot-out of a championship soccer match?
You know, it may not be the player you think it is. It could be someone you never thought had it in them.
It sometimes takes coaches years to find these special individuals on their teams. But you can discover the Intangibles of Winning in your players within minutes by utilizing the proper scientific instrument.
Research indicates that “clutch players” and members of championship teams, both male and female, exhibit the qualities that are measured in the Scales.
As coaches, you’re always talking about the “intangibles” of winning with your players. Now you can get scientific proof of how mentally strong your players really are. This is the kind of information a coach builds champions with.
This is a ONE-TIME INVESTMENT that will give you and your players valuable team-building and personal development information. Now is the time to make your team the best it can be! Contact me for possible team discounts.
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We are days away from launching my updated website, www.thebestcollegerecruiter.com. We’re working out the kinks for online purchases. I will send out a special notification when the website is active early next month.
Even though hundreds of my recruiting resources are unavailable, my newest Best-Seller publication, SECRETS of the Five-Star Recruiter, is available at Amazon in multiple formats.
Here is the link to Amazon: https://www.amazon.com/s?k=secrets+of+the+five+star+recruiter&crid=2MGN24W4E7RHE&sprefix=secrets+of+the+five+star+recruiter%2Caps%2C275&ref=nb_sb_noss
This is the resource you need in your professional and personal library. Do you want to know…
1. SECRETS how to persuade, influence, and attract recruits to your school? Read Chapter 2.
2. SECRETS to using social media in the recruiting process? Read Chapter 9.
3. SECRETS to recruiting the parents/guardians? Read Chapter16.
4. SECRETS how to recruit the “Portal”? Read Chapter 19.
5. SECRETS on how to handle sensitive recruiting topics? Read Chapter 24.
and much, much more!
What the Experts Have to Say…
“In SECRETS of the Five-Star Recruiter, Dr. Brennan does an amazing job at providing the details and complexity of recruiting while covering all potential perspectives of this vital coaching task. This is a great book for any college coach, especially in this ever-changing recruiting climate with social media and the NIL. His research with each facet is very in-depth and important for coaches to know and learn.”
—Drew Olson
Head Women’s Basketball Coach Concordia (NE) University
All-time winningest coach in Concordia women’s basketball history
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I will keep you updated on the website rebuild projects. During that time, I hope you will check out Secrets of the Five-Star Recruiter and see how it can help you recruit the best student-athletes to your school. Thank you to the coaches who have already purchased the book.